The Outdoor Industry’s Troubled Relationship With Nature

The outdoor industry is a booming business as more and more people take to the outdoors for recreational activities. However, enjoying being in nature doesn’t always translate into environmental awareness and the outdoor industry itself is contributing little towards maintaining the natural environments that its customers rely on. With a growing consumer base and increased economic clout, this sector has the potential to help educate people on the current climate crisis.

Image for post
Image for post
Image for post
Image for post
https://europeanoutdoorgroup.com/

Consuming or conserving our natural capital

Image for post
Image for post
Bears Ears National Monument in southeastern Utah, USA.

A chance to educate consumers

Image for post
Image for post
https://www.theoutdoormanifesto.org/manifesto-eng/

Businesses can make a difference

The potential for a global environmental movement

Euro-Mediterranean Center on #ClimateChange: integrated, multi-disciplinary and frontier research on climate science and policy.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store