Me-conomy: environmental activism or marketing?
Companies that strategically push for sustainability to avoid the climate collapse. Brands that build their position in the market according to the kind of activism they decide to embrace. Welcome to the Me-conomy, where business commitments to climate change are taken for granted.
ncreasingly detailed information on the deep environmental and societal transformations linked to climate change and the concrete experience of its impacts are reaching citizens and raising concern. A growing segment of civil society is starting to wonder how changes in everyday life activities can contribute to a better future.
Citizens are more and more aware of their responsibilities as consumers, and making sustainable choices is commonly felt as a meaningful action.
91% of global respondents in a survey of over 24,000 adults across 19 countries on “The rise of Sustainable Media” agree that companies can help people have a positive impact on the environment through their business operations and manufacturing processes. The same percentage want brands to demonstrate they are making positive choices about the planet and environment more explicitly in everything they do. And 45% say they would consider alternative brands, companies or services which are greener or more environmentally friendly than their current choices.
This opens an unprecedented space of both responsibility and opportunity for companies.
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Published by the CMCC Foundation — a research center that develops models and predictions to study the interaction between changes in the climate system and social, economic and environmental changes — Foresight is an observatory on tomorrow, a digital magazine that collects ideas, interviews, articles, art performances, and multimedia to tell the stories of the future.
