Is Greenwashing a Sign of Real Change?

Increasingly, large corporations (with even larger carbon footprints) are putting forward ambitious climate pledges. Yet these commitments often lack clear planning and direction, making it hard not to treat them with cynicism and label them as shameless greenwashing. However, widespread commitments to climate action can also be interpreted as a sign of real change. Have we reached a tipping point in the norms that determine environmental attitudes?

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BP’s net-zero pledge looks like an attempt to grab some positive headlines by a new CEO but with little of substance to show how it will achieve these grand claims. Saying that they will invest more in low-carbon tech and less in oil and gas ‘over time’ is not a credible plan for reaching net zero.

Murray Worthy, senior campaigner at Global Witness.

It is well known that people conform to normative information about other people’s current attitudes and behaviors.

Gregg Sparkman and Gregory M. Walton, Department of Psychology, Stanford University, Dynamic Norms Promote Sustainable Behavior, Even if It Is Counternormative.

What is greenwashing

Widespread greenwashing could be a sign of real change

Euro-Mediterranean Center on #ClimateChange: integrated, multi-disciplinary and frontier research on climate science and policy.

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